News: 999 Getting Rebranded ‘Zero Escape’ Rerelease

9 Hours, 9 Persons, 9 Doors is getting a kick up the branding backside this September to bring it in line with its upcoming sequel Zero Escape: Virtue’s Last Reward. It seems that the Men in Suits at publisher Aksys Games clearly thought that there wasn’t an obvious enough connection between the two games — which, to be fair, have completely different titles — and so have decided to retroactively make 999 part of the Zero Escape “series.”

“For Zero Escape we wanted to create a branding umbrella that VLR¬†(Virtue’s Last Reward), 999 and any future games could rest under comfortably — a little like the Ace Attorney brand, if you will,” said Ben Bateman, editor of the original game. “To do that, we thought about what it was that defined 999 and VLR and was common to both games, and eventually settled on the character of Zero and the idea that each game involves a dangerous escape. Hence, Zero Escape, which has the nice, ominous double meaning of ‘you have zero chance to escape’.”

Deep stuff.

Marketing nonsense aside, this does have a positive side-effect: it means that more people will get the chance to play¬†999. A new, Zero Escape-branded version of the game with new cover art will be released later this month — so if you’ve not yet given the first game a shot, now’s the ideal time to get caught up.

To find out more about both games, check out the official website.

Leave a Reply