Don’t try and adjust your glasses, or computer monitor, you read the headline right; City Interactive’s foray into the world of modern military snipers in Sniper: Ghost Warrior has surpassed the million seller mark. Although critically panned, Sniper was released at a budget price point that probably contributed heavily to higher then expected sales numbers, although the brand confusion created by the game’s cover probably didn’t hurt either.
With the millionth seller coming only 7 months after release, Marek Tyminski, CEO of Poland based City Interactive stated the company was “understandably pleased about the worldwide success of the game.”
Following the release of the game for the PS3 on March 22nd, City Interactive has been working with CryEngine 3 for the multi-platform sequel, in addition to 2 unannounced projects.
The success of Sniper leads to a few seemingly unanswered questions: Were military shooter fans feeling ignored by developers in 2010 (A year that saw Medal of Honor, Battlefield Bad Company 2, Call of Duty Black Ops, and MAG)? How much did the budget price contribute to impulse purchases? Do gamers really find sniping fun?
With more games coming from City Interactive, it won’t take long to find out if Sniper represents a new budget-release business model or if it was just a simple fluke.
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