Blur Encourages You to Tweet and Drive

It has been a while since we heard from the good folks over at Bizarre Creations.  After parting ways with Microsoft back in 2007, the former Project Gotham Racing team has been quietly at work on a new racing franchise for their new publisher, Activision.  Slated for a release in always so specific window of  “Spring 2010″, Blur is another arcade-y take on the racing genre.

With that in mind, what is a traditional “no-no” when it comes to driving in real life?  Using your phone certainly pops to the forefront of my mind.  Fortunately for us, it looks like Blur will be doing all the work for us, enabling automatic tweeting of numerous in-game events.

Unique to Blur, players will now be able to customize the text message from within the game as they share a plethora of game details.  Players can choose to Tweet about race victories, how many fans they’ve just earned, cars they’ve unlocked, leaderboard ranks, send challenges to friends and much more.  Basically, if you see it in game and want to tell someone about it, we’ve got a Tweet for that. — Ben Ward, Bizarre Creations Social Media Manager

Here is an example of what you can expect to see once you have linked the game to your Twitter account:

After the lukewarm reception of Twitter notifications appearing in Uncharted 2, it will be interesting to see how this will be handled by another developer.  It is suffice to say that I personally believe that this will once again be another failed attempt to integrate social networking into games.   The twitterverse and blogosphere is already clogged enough with bullshit that I don’t want to read, so why contribute to the delinquency of others?

Sorry Bizarre, but I am not on-board with this one. However, if you could get started on the “Beerbuzz driving course correction” feature that I have been begging for over the last five years, then I might be a bit more interested…

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