Interestingly, the XBox 360 is the most used video game console, according to a recently released Nielson survey. Also, the Pope is indeed Catholic, and bears use the woods to go potty.
This Xbox number is pretty much what one would expect, given the current gaming climate. What is truly interesting are the rest of the numbers. Like the fact that the Playstation 2 and the Wii are the next two most used consoles. The Wii, folks. And the Playstation TWO. Not the three. Sony has got to be pissed. Here are some more numbers, pulled right from the PDF linked above:
- Percentage of households that own a device they specifically use for gaming: 73%
- Percentage of households that own a video game console or handheld system: 54%
- Household penetration of the 7th generation of game consoles: 41%
Think about it. 3/4 of the folks surveyed own a gaming device of some kind. That’s HUGE. Half of them have a console of some sort, and 41 out of 100 people have one of the current generation of home consoles. You can see the money making potential here, right? Apple computer would KILL to have half the people in the country own a Mac.
The Survey also found that 23% of households own a handheld console, 45% of active gamers are female (active is defined as at least an hour a week), and that 49% of Wii owners and 52% of PSP owners are female. Let’s hope they don’t just own pink games with horses and shopping mini games (we’re betting they don’t). Hey, video game sellers? Girls got game. HALF OF YOUR CUSTOMERS ARE FEMALE, LOSERS! So stop treating them like 3rd class citizens who only deserve Bejeweled clones.
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